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In 1917, Nikola Tesla, one of history’s great innovators, was awarded the Edison Medal. During his acceptance speech, he revealed the secret to his success: “a new method of materializing [...]

Nielsen’s latest research shows that consumers have great enthusiasm for the 11.11 shopping festival, with 94% of online consumers in China having participated in online shopping sprees. [...]

Key takeaways from 250+ Marketing Mix studies in Middle East & Africa “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” If John Wanamaker, the [...]

More than nearly any other fast-moving consumer goods (FMCG) sector, the beauty industry is guided by trends. And today, a consumer shift toward natural products is redefining the beauty [...]

A recent Nielsen article found that New Zealand grocery shoppers are some of the most promotionally-driven in the developed world. Almost six in every ten dollars spent on groceries in the [...]