For B2B sales, digital is the wave of the future

Why are FMCG companies lagging behind when new analysis makes it clear? For B2B sales, digital is the wave of the future (McKinsey).
It’s all too common for us to hear that brand owners believe their trade customers will not use digital mediums for seeking product information, placing orders or even communicating with sales reps. Yet, the opposite is true when you take the time to speak with trade customers, as this is why the Purveyance Retailer Marketplace is fast becoming an important sales and marketing tool.