Reimagining consumer-goods innovation for the next normal

 In Australia

There is an interesting chart that shows trials of new brands share of sales by company type in the recent McKinsey “Reimagining consumer-goods innovation for the next normal” article.
It’s interesting to see the trials of new retailer own brands continue to drop since 2015, while larger companies have been able to grow.

Find out more about Purveyance Retailer Marketplace and Purveyance CRM.

Recent Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.