The Consumer Sector in 2020 and beyond
A great quote from Liz Hilton Segel (McKinsey senior partner): “I think the most common pitfall that I see consumer companies falling into is just being too grounded in even the most recent [...]
Unlocking enterprise efficiencies through zero-based design
“When companies attempt to shoehorn new technologies into old approaches and processes, they often find they cannot realize the full value they hoped to achieve.”Time and time again [...]
Adjusting to changing market forces with the right tools
Not surprising that a “status quo” approach impedes CPG manufacturers ability to drive sales velocity and volume.Download the recent Nielsen “Adapting your shelf strategies [...]
Pet Channel Not Immune to COVID-19
While it may seem obvious to some, the pet channel has not been immune to the fluctuations of COVID-19 and the increase in sales, with pantry-stocking, and then the “after-party” [...]
Opportunity to reset the promotional mindset
Simona Betiu, Sales Effectiveness Leader of Nielsen Malaysia, has a great article on the opportunity to reset the promotional mindset. One thing I suggest that needs to be added, is having [...]