How Less Can Often Be More
I recently went to the grocery store with my 7-year-old daughter for our weekly grocery shopping. I am trying to get her to become more autonomous and independent, so we had two shopping lists—a smaller one for her and the longer one for me. In terms of selection, I granted her the liberty to choose whatever product/brand she likes as long as she stuck to the list.
So she took her own cart and set off in a different direction, ticking off items (cookies, juice, sliced bread and bananas) on that little list as she shopped. A few minutes later, I noticed her from a distance, standing in front of the juice aisle, contemplating which one to add to her cart. She picked up one pack, looked at it, then took another, probably compared the two—or more—chose one to add to her basket.
Later, when we got back together, I curiously asked her why she had chosen the juice she selected out of all the others on the shelf. She said, “Well, the label was simple and I could read and understand it.” The pack she had chosen had a simple design, few words and a picture of a pineapple on a see-through bottle. Indeed, it was much simpler than many of the other packages in the juice aisle that feature cluttered designs. Nielsen – Read more…