A Peek Into Pantry Performance During the Week of Prime Day

For the past four years, Amazon has held its annual Prime Day, featuring deeply discounted products across the site, in the middle of the summer. This year, these discounts extended into the company’s Prime Pantry section, featuring many traditional fast-moving consumer goods (FMCG) categories, as well as into brick-and-mortar for the first time at Whole Foods stores. To counter Amazon’s discounts, several FMCG retailers across the U.S. launched promotional campaigns throughout the week. Yet, according to Nielsen’s Friday morning data for the week ending July 21, 2018, we haven’t seen this year’s Prime Day sales blitz negatively affect manufacturer’s total brick-and-mortar sales during the same week. Nielsen – Read more…