What it Means to Be ‘Natural’ in the U.S. Beauty Market

The U.S. beauty industry is always a step ahead when it comes to being on trend. And today’s beauty shoppers are driving a significant portion of the trends in this arena, many of which parallel those in other fast-moving consumer goods (FMCG) areas. For example, as with organic food and household supplies, more consumers are becoming interested in natural beauty products. Nielsen – Read more…