Booming Snack Sales Highlight a Growth Opportunity in Emerging Markets

 In International

Staying ahead of sales trends in fast-moving consumer goods (FMCG) isn’t easy, but by keeping an eye on macroeconomic trends, identifying categories that are showing a surge and anticipating consumer needs, can illuminate the overall picture. One FMCG category that shows promise is snack foods. A rare global growth story, snacks are satisfying consumer cravings around the world—in fact, the snacking business grew US$3.4 billion globally in 2017.
A Nielsen analysis of volume versus value sales shows that mostly consumers are primarily spending more, not buying more, so identifying trends within this booming category is crucial. So, where are the hottest snack opportunities today? Nielsen – Read more…

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