What’s Next in Emerging Markets

For a decade, emerging markets have ignited the global economy, contributing more than 80% to its economic expansion. Today, these markets consistently perform a remarkable three to four times better than their developed market counterparts in the fast-moving consumer goods (FMCG) industry.

Tapping into the undiscovered opportunities in these markets requires a keen understanding of the circumstances that suggest the greatest opportunities for growth. Burgeoning population, GDP growth forecasts and income expansion, healthy dependency ratios (consisting of a young labor force/low aged population), and stable infrastructure are only part of the puzzle. Paired with Nielsen data and expert analysis, a clearer picture begins to emerge and previously unearthed opportunities rise to the top. Nielsen – Read more…