The Three Systemic Shifts Shaping the U.S. Beauty Landscape
Across the broad fast-moving consumer goods (FMCG) landscape, you’d be hard pressed to find an industry that’s more driven by market trends than the beauty industry. And when we stop and take an in-depth look at what’s going on in the beauty space, we can see that trends are re-writing the basic foundation of the industry.
There was a time, not too long ago, that much of the beauty industry was based on physical appearance. Today, a series of overarching consumer trends in other sectors area having a dramatic influence on the beauty industry. Yes, appearance is still a component, but three systemic shifts are the key drivers shaping tomorrow’s beauty market:
- Natural
- Personal
- Connected
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