Individual Snacking Categories on the Rise in the U.S.

With increasingly on-the-go lifestyles, Americans are reaching for snacks to satisfy their hunger cravings between meals, and some are using them to replace meals entirely. As the individual snacking* category reaches $33 billion in the U.S., retailers and manufacturers are offering single-serve grab-and-go products to fit their needs.Annual household spending on individually-packaged snacks has increased 1.1{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} over the previous year with almost every household (98{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) in the U.S. purchasing these items at least once for quick and convenient consumption. Busy households today spend on average $133 annually on individual snack items, purchasing them almost twice monthly (22.3 times per year) across categories. Large families—specifically with five or more members—index the highest out of all household groups, purchasing 16{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} more individually packaged snacks than the average family. Nielsen – Read more…