KIWIS AND LIVE TELEVISION: KEEPING IT REAL
Kiwis are sticking to their television viewing habits despite the growth in popularity of other devices and screens.
Nielsen’s recently released New Zealand Multi-Screen Report shows that consumers are continuing to watch broadcast TV and 90{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of this viewing is spent watching live content. On average, 77{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} or 3.1 million Kiwis (aged 10+) watch broadcast TV each week and live viewing was the dominant viewing behaviour across all age groups.
Kiwis are looking for some drama in their lives as reality/drama programs attract the most viewers. More than one-in-five (21{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) watch these programs on free-to-air channels followed by news at 17{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} and movies at 12{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}. Nielsen – Read more…
Nielsen’s recently released New Zealand Multi-Screen Report shows that consumers are continuing to watch broadcast TV and 90{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of this viewing is spent watching live content. On average, 77{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} or 3.1 million Kiwis (aged 10+) watch broadcast TV each week and live viewing was the dominant viewing behaviour across all age groups.
Kiwis are looking for some drama in their lives as reality/drama programs attract the most viewers. More than one-in-five (21{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) watch these programs on free-to-air channels followed by news at 17{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} and movies at 12{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}. Nielsen – Read more…
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