Discover Consumers in Southeast Asia’s Emerging markets

 In International
Countries in the emerging markets of Southeast Asia, comprising of the Philippines, Myanmar, Thailand and Vietnam, continue to be on the radar of companies looking for expansion thanks to its large populations of young and optimistic consumers with increasing spending capacity and willingness to spend.
Consumer confidence in the Philippines, Thailand and Vietnam are consistently the most bullish globally, from a high of 132 points in the Philippines, 112 points in Vietnam and 110 points in Thailand at the end of 2016.
The bigger challenge for retailers and consumer packaged goods manufacturers is to keep these consumers engaged with their brands. They have to think of ways to overcome the consumers’ propensity to try new products or aspirational products as they become more open to experimentation or lifestyle upgrade. Nielsen – Read more…

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