South Korean men are wearing make-up and it’s serious business

 In International
Fit, well groomed and impeccably dressed, Heo Jeong-nam comes across every inch the modern South Korean man.
But looking this good isn’t easy. The 26-year-old follows a rigorous skin care regime involving cleansers and moisturiser, and always wears sunscreen to protect his face from damaging UV rays.
And, like a growing number of his countrymen, he has discovered the secret to a flawless and evenly toned complexion: make-up.
"I want to impress women and I don’t think I could date a woman I like without wearing make-up," he told Fairfax Media on a recent visit to Yonsei University in Seoul.  "It’s easier to find a girl, with confidence." Sydney Morning Herald – Read more…

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