Malaysians Enjoy Hunting for a Good Deal

Part of the fun of shopping is the thrill of the chase and three in five Malaysian consumers say they enjoy taking the time to find bargarins (62{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) according to Nielsen’s two latest surveys on Global Retail Growth Strategies and Global Retail Loyalty Programmes.
Among the top motivators for retail shopping, at least two-thirds of respondents have indicated that they enjoy shopping for groceries (66{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) and are actively seeking products with healthy ingredients (69{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}). Although Malaysians displayed a high propensity to engage in grocery shopping, nearly half of the respondents have also say that they will try to spend as little time on it as possible (49{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}). Nielsen – Read more…​