What’s Bubbling Up In India’s Soft Drink Market?

 In International
Even though traditional and homemade drinks will always remain popular, packaged beverages are gaining traction with Indian consumers who are now frequently reaching for their more convenient-to-consume counterparts—soft drinks. While consumption is on the rise, soft drink manufacturers have some distance to go before they fully capitalise on the opportunity.
Over the past two years, the soft drink industry has seen a value growth of 11{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} compound annual growth rate (CAGR) and a volume growth of 5{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} CAGR. In total, 1.25 billion people in the country drink 5.9 billion litres of soft drinks in a year. This makes India’s per capita soft drinks consumption large, but just 1/20th of that of the U.S., 1/10th of Kuwait, 1/8th of Thailand and Philippines, and one-third of Malaysia’s. Nielsen – Read more…

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