Analysis paralysis: Why shoppers spoilt for choice often regret purchases

 In Australia, NewZealand
Australian shoppers have never been so spoilt for choice, but a new study shows the abundance of options has left many feeling "paralysed" and, later, full of regret.
A survey of 1000 Australians found 86 per cent believe too many products was making buying decisions harder.
Cara Heasman, from Bronte, said she and her partner had delayed the decision to buy a used car because of the overwhelming number of choices and information.
When they finally overcame "analysis paralysis" – or over-thinking to the point of not buying – and nabbed a Kia Sportage off Gumtree they began to feel regret. Sydney Morning Herald – Read more…

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