Webinar: In the Eye of the Beholder: A strategy and policy perspective on prescription drug pricing

 In International
Pharma pricing is in the media and political spotlight. While the spotlight may fade eventually, it is critical for biopharmaceutical executives to understand the stakeholder dynamics that make these concerns real and enduring. All stakeholders – providers, employers/payers and especially consumers – understand the real value of treatments and cures, yet face equally real cost pressure. So how can biopharmaceutical companies succeed? Nielsen – Watch and Read more…

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