Cola wars? Coca-Cola drops prices in supermarkets

 In Australia, NewZealand
Cheap soft drink prices at Australian supermarkets could be set to continue, as Coca-Cola slashes prices to help its new product Coke Life gain traction, a new report suggests.
Deutsche Bank’s latest supermarket inflation survey, released on Tuesday, shows the overall price of soft drinks was abnormally low during the June quarter, down 7 per cent compared to the same time last year.
Coca-Cola Amatil drove this price dive, the report says, with its products down a full 11 per cent for the period, while Schweppes’ products dropped by 2.5 per cent.
The report points out the price battle coincided with the April launch of Coke Life, a mid-calorie drink sweetened with sugar and stevia, which was accompanied by discounts of Coca Cola’s new and existing products.  Sydney Morning Herald – Read more…

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