How Kroger wins in center of store

The center of store has been a sore subject for many ngrocery retailers and packaged food companies as more consumers shop then perimeter for products perceived as fresher. The Kroger Co., however, ncontinues to enjoy growth in the category amidst industry-wide nchallenges.n

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“We are probably one of the few outlets that continues ton grow units in the center of the store, and… with as big a piece of nbusiness as that is for us or any more traditional or conventional nretailer, it’s important that those categories grow nicely,” said Mike nSchlotman, senior vice-president and chief financial officer, during a nJune 23 presentation at the Jefferies Consumer Conference in Nantucket, nMass.  “Otherwise that total top line is going to be tough to push.”

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For the Cincinnati-based supermarket chain, the grocery ndepartment represents half of the volume. Produce, conversely, nrepresents about 10{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}.  Food Business News – Read more…

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