Survey: Trust rivals growth as key concern for industry execs

 In International

More than 60{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of business leaders in the global consumer markets industry said that building consumer trust is a core value, and nearly one-third say trust will be one of their biggest challenges over the next one to two years — second only to expansion and top line growth.
Those findings were published Monday by KPMG International and The Consumer Goods Forum in advance of CGF’s annual summit scheduled this week in New York.
The "2015 Top of Mind" survey focuses on what is top of mind for senior decision makers in the consumer food, drink, goods and retail industry. The survey of 539 consumer industry executives from 41 countries revealed that the majority of respondents said they have knowledge of consumers’ behavior, although only one in five had a strong confidence in this knowledge. A further 20{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} could not definitively claim that they have an accurate picture of what items their own customers are buying from their competitors versus themselves.  Supermarket News – Read more…

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