Thinking Like a Restaurant
In the past year, nearly three-quarters of supermarket consumers have taken home and eaten prepared foods from the grocery store, and more than half have consumed such items in their markets’ dining areas.
These findings, from a recent study by Acosta Sales & Marketing, indicate that foodservice continues to be a growth category for grocery retailers, and one that by most accounts is here for the long haul.
“I believe there is tremendous opportunity for grocery stores to shift from the historical ingredient/component approach we have seen for many years,” says Mark Hayden, president of Acosta Foodservice for the Jacksonville, Fla.-based marketing consultancy. Progressive Grocer – Read more…