‘Health-Committed’ Consumers Represent Major Opportunities For Brands, Retailers

 In International
People who are committed to healthful eating and lifestyles are well-informed about ingredients and food labels, and hard to sway with label claims. Yet they don’t fully appreciate the health benefits of frozen fruit and vegetables.
Those are a few insights from a new report from Dunnhumby that analyzes the value and behaviors of "health-committed" consumers — those who devote more than 70{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of their grocery purchasing to healthy products.
Dunnhumby, which has behavioral and attitudinal data on more than 660 million consumers worldwide, studied behavior across 18 countries in North and South America, Western and Central Europe and Asia, and augmented the data with a survey on health risk factors as reported by the World Health Organization.
25{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of Global Consumers Are Health-Committed  MediaPost – Read more…

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