Woolworths targets supply chain, customer loyalty gains

 In Australia, NewZealand, Woolworths
Woolworths may be on the cusp of a new era of earnings growth, fuelled by cost savings and the use of big data and online shopping to drive customer loyalty.
Australia’s largest retailer is preparing to roll out a $1 billion supply chain overhaul, Mercury II, which will slash the cost of transporting groceries and general merchandise across the country, delivering productivity gains similar to those of the Mercury I program almost 10 years ago.
Woolworths is also using its 50 per cent stake in data analytics company Quantium and information about consumer shopping habits gleaned from credit cards and loyalty cards to better identify growth opportunities for all its divisions, both online and in store.
The retailer is also believed to be planning to tweak its Everyday Rewards program to improve customer loyalty, including signing up new partners and shifting the focus away from Qantas Frequent Flyer points to immediate rewards such as shopping vouchers.  Sydney Morning Herald – Read more…

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