Coles found guilty of passing off bread made overseas as ‘freshly baked’

 In Australia, Coles, NewZealand
Supermarket group Coles has been found guilty of passing off bread made months earlier overseas as freshly baked, placing pressure on other retailers selling partially baked goods to resist making similar claims.
Coles’ catchcry, “Baked today, sold today”, may seem innocuous, but its misuse could potentially cost the retailer more than $3 million.
The Federal Court on Wednesday declared the supermarket guilty of misleading and deceiving customers by labelling pre-cooked bread made off-site, some partially baked overseas months beforehand, as “freshly baked”.
Chief Justice James Allsop said Coles breached three sections of Australian Consumer Law, with each section attracting a fine of $1.1 million.  Sydney Morning Herald – Read more…

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