Heat is on but Unilever keeps cool

 In Australia, NewZealand
Unilever Australia chief executive Clive Stiff says Australia’s $111 billion food and grocery market is one of the most challenging in the world, but increased competition is good for retailers, consumers and suppliers alike.
The local market is getting tougher and supplier profit margins have fallen across the board, the former top Procter & Gamble and Goodman Fielder executive said.
”I’d say there is a degree of competitiveness in Australia that was certainly not here five or 10 years ago,” said Mr Stiff, a 28-year veteran of the fast-moving consumer goods industry in Australia, the UK and France.
Unilever ranks as one of the world’s biggest consumer goods companies. Its brands include Dove soap, Lipton and Bushells tea, Rexona deodorant and Streets ice-cream, and it appears to have bucked the trend in the past year.
”But we do believe that a good competitive environment is much better than the contrary; it allows us to put our marketing skills and our research and development skills to play. I’d much rather have a competitive marketplace than a sleepy marketplace,” he said.  Sydney Morning Herald – Read more…

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