Big or small, successful brands employ similar strategies

Large CPG companies slowed market share loss to smaller companies through volume growth, not price hikes, according to a report from The Boston Consulting Group and Information Resources. Focusing on volume growth was one of three tactics that all successful brands had in common, regardless of their size. The other winning strategies were innovating to grow rather than innovating to combat declines and creating products that meet a previously unmet need.  Media Post: Marketing Daily – Read more…