Safeway Sale Could Rattle U.S. Ranks

 In International
A traditional supermarket operator, Safeway has fallen victim to being in the unenviable "middle" position – squeezed on one side by a growing base of value-oriented competitors and on the other by increasingly popular specialty and premium chains.
There were times when Kroger, Safeway and Supervalu rattled off the tongue as the firmly entrenched numbers 1, 2 and 3 in U.S. supermarket retailing. Not anymore – those days are in the rear-view mirror. While Kroger remains strong (and getting stronger) atop the supermarket leader board, the other two – Safeway and Supervalu – are fading into the sunset, seemingly no longer part of the "Big 3" mix.
Supervalu’s fate was decided last year with the sale of huge chunks of the company to investment firm Cerberus Capital Management. Now Safeway’s future hangs in the balance. The retailer has disclosed it is in discussions concerning a possible sale of the business. Planet Retail analyzes the possibilities.  Progressive Grocer – Read more…

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