Kroger Knows Your Shopping Patterns Better Than You Do

 In International
Kroger, the Cincinnati-based grocery store chain, calls the 11 million pieces of direct mail it sends to customers each quarter “snowflakes”  — because if any two are the same, it is a fluke. The redemption rate is over 70 percent within six weeks of the mailing.
Kroger is the nation’s largest traditional grocery chain with more than 2,400 stores and $80.8 billion in sales last year, second only to Wal-Mart in grocery sales. It was named “Retailer of the Year” by Progressive PGR -0.34{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} Grocer magazine. “They have made significant investments in a best-in-class loyalty program, strong private label, and reinvested in their stores and technology,” Neil Stern at McMillanDoolittle said of the award, as reported by Progressive Grocer.  Forbes – Read more…

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