IGA springs into action

 In Australia, Metcash/IGA, NewZealand
IGA has launched a new campaign around the theme of spring, capitalising on the ‘onesie’ jumpsuit phenomenon.

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The spring campaign features a bear character dressed in a onesie, waking from his winter hibernation. The character ”springs into action" to take advantage of the season’s special price savings on offer at local IGA and SUPA IGA stores across the country. Retail World – Read More.

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