When brands activate retail

​​Store-in-store farmers markets and pop up shops selling bespoke ice creams are just some of the retail concepts being implemented in Australia by innovative consumer brands.

Store concepts are mostly implemented by retailers, however, that’s changing as manufacturers increasingly target shoppers directly in the bricks and mortar space.

“Their objectives may be different,” says Norrelle Goldring, head of shopper insight and retail strategy at global research datahouse, GfK. Inside Retail – Read More.