Busy, Young Moms Emerge as Heavy Energy Drink Users

 In International
Although the typical energy drink user is expected to be young and male, a surprising new demographic is emerging as a top consumer of these beverages: busy, young mothers.
New Nielsen Homescan data for the United States indicates that busy mothers and their households — categorized as "Young Bustling Families" — are more likely to use energy drinks than the average U.S. household. Their purchasing index is 150, higher than both "Young Transitionals" or young adults just coming out of college, and "Independent Singles" in their 20s and 30s.  Convenience Store News – Read more…

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