Shopper Sentiment Improves: Report

 In International
Consumer sentiment around grocery shopping is improving, driven by an uptick in the outlook of Millennials, according to the latest quarterly MarketPulse report from Information Resources Inc.
IRI’s Shopper Sentiment Index — which seeks to measure price sensitivity, brand loyalty and spending required to maintain a desired lifestyle — was the highest since the index was launched in the first quarter of 2011. With a benchmark of 100 as of Q1 2011, the latest survey put the Shopper Sentiment Index at 106, up from 103 in the first quarter of 2013.  Supermarket News – Read more…

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