Coupons See Post-Recession Recovery

Coupon use is returning to modest growth, with digital distribution driving some of the activity. The CPG Coupon Industry Facts, a half-year report by Valassis unit NCH Marketing Services, shows that growth is being driven by a number of factors extraneous to food and traditional media.
Overall, digital is seeing double-digit growth in distribution and redemption. That fact, along with a post-recession correction, is slowing overall redemption declines. Still, digital notwithstanding, free-standing inserts (FSI) stay ahead of the game, with 91.1{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} share.  Media Post – Read more…