Flavoured spirits bandwagon hits retailers
Retailers are being forced to pick up the tab for the abundance of new spirits products that have failed to resonate with consumers, according to Porter’s Liquor boss Giuseppe Minissale.
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New product development has been the liquor industry catch-cry over the last 12 months, but Minissale told TheShout there are a lot of "me-too" spirits products that have failed.
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"There’s no doubt something like Wild Turkey American Honey is working, but you could name five honey bourbons that haven’t worked," he said. The Shout – Read More.
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