Industry Is Expanding In Advertising, Social

Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the year ahead, according to a new report from KPMG. And for many, the impact of social media on their business has increased sharply.
The report, based on interviews with 101 key retail executives, finds that retailers are definitely in growth mode, with 85{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} saying that capital spending will stay the same or increase in the year ahead. About 61{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of chains will increase spending in geographical expansion, 40{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} on information technology, and 24{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} in advertising and marketing.  MediaPost News – Read more…​