National Candy Show Draws Pitches for Farts Candy, Bacon Sex Lube

 In International

What happens when you put 600 candy marketers in a room with thousands of retail buyers? A sugar-filled pitch-a-thon where no packaging detail seems too small or sales stat too regional.
"We dominate North Texas," Mike Sanderlin said at this week’s Sweets & Snacks Expo in Chicago when asked about his cotton candy brand, called Cotton Candy A La’ Cart. His pitch? Unlike other brands, it is packaged in transparent bags so "the kids can see it."  Advertising Age – Read more…

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