Retailers Must Target Millennial Needs to Capture Dollars

The insatiable curiosity surrounding the millennial generation (current age 18-35) is certainly not a new topic – but the importance of this complex demographic is growing, especially for grocery retailers. An apparent trend has surfaced, leading fickle – but abundant — millennial dollars away from traditional grocery stores and into the hands of farmer’s markets, online and specialty retailers. A combination of factors, including health, status, convenience, freshness and ethics, all play an important role in millennials’ purchase decisions.   Progressive Grocer – Read more…