Frozen Food Month Boosts Sales

 In International

The 30th annual March National Frozen Food Month showed an "encouraging" lift in dollar and unit sales as compared to last year, according to the National Frozen & Refrigerated Foods Association (NFRA), sponsor of the promotion.
“We made a concerted effort to reinvigorate the March promotion, encouraging retailers to plan early, get their supplier partnerships in place and promote Frozen Food Month in a big way,” said NFRA president and CEO Skip Shaw.  Progressive Grocer – Read more…

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