Moms Influence Consumers’ Food Perceptions, Purchases

 In International

Mothers have a substantial impact on consumers’ purchase patterns and cooking habits in adulthood, according to “The Mom Influence,” a FoodThink white paper by Sullivan Higdon & Sink (SHS).
In the ever-expanding food market, consumers are inundated with choices, and brands often struggle to stand out. Understanding the hereditary influence moms have on consumers’ choices is the food marketer’s first step toward cutting through the clutter.  Progressive Grocer – Read more…

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