Women Dominate Grocery Shopping: Study
Women still dominate the retail marketplace, according to a study commissioned by the Private Label Manufacturers Association (PLMA) and conducted by global market researcher GfK Custom Research North America.
Although women’s personal and professional advancements have grown significantly in recent decades, their time spent grocery shopping has not decreased.
According to the report, “Today’s Primary Shopper,” two-thirds of women still handle most of the grocery shopping — with three-quarters of those women forming shopping lists, and 53 percent taking time to clip coupons and reseach sales. Six in 10 of the women surveyed spend more than an hour shopping in the supermarket. Progressive Grocer – Read more…