Taste Rules in Coffee Purchasing Decisions
NEW YORK — Taste takes priority over convenience when it comes to where Americans choose to buy their coffee, according to a recent Harris Poll.
An online survey of 4,496 adults in the United States found that taste is the No. 1 factor when it comes to determining where coffee and tea buyers purchase their beverages. The survey by Harris Interactive was conducted online from Feb. 13-18.
Sixty percent of coffee/tea buyers stated the coffee shop they visit most often is their favorite, which they selected over a more convenient shop (40 percent). Convenience Store News – Read more…