IGA launches major brand campaign

 In Australia, Metcash/IGA, NewZealand
Author and comedian Anh Do is the new face of IGA in a $10 million marketing campaign that launched April 14.

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The campaign continues IGA’s proposition of ‘How the locals like it’ andn is positioned to display how independent retailers are a critical part nof their communities, from supplying customers with the products they nwant to funding groups such as their neighbourhood school through the nCommunity Chest program, which has raised $63 million over the past 10 nyears. Retail World – Read More

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