IGA launches major brand campaign

Author and comedian Anh Do is the new face of IGA in a $10 million marketing campaign that launched April 14.

n

The campaign continues IGA’s proposition of ‘How the locals like it’ andn is positioned to display how independent retailers are a critical part nof their communities, from supplying customers with the products they nwant to funding groups such as their neighbourhood school through the nCommunity Chest program, which has raised $63 million over the past 10 nyears. Retail World – Read More