CPG Industry Trends, Predictions for 2013
As the effects of economic uncertainty continue to reverberate throughout the consumer packaged goods (CPG) industry, consumers are still attempting to ease budgetary strains and embrace a wide variety of money-saving strategies.
The latest research from SymphonyIRI Group’s Times & Trends, “2012 CPG Year in Review: Finding the New Normal,” provides insights into today’s capricious consumers and the impact their behaviors are having on CPG growth trends.
“For 2012, we forecasted that shoppers would continue to define value largely based on price, manufacturers and retailers would pass ongoing commodity price increases on to the shopper, and private label sales would continue in their current ranges,” said Piyush Chaudhari, president of the Americas, SymphonyIRI. “These predictions largely came to pass, and we expect 2013 to resemble these same trends in many ways.” Progressive Grocer – Read more…