H.J. Heinz seeks strategy to compete in faltering frozen food field

The frozen food aisle is typically found midway along or even at the end of the grocery store maze, positioned so customers can load up without fear that the goods will thaw before they arrive home.
That may be a few steps too far.
Earlier this year, H.J. Heinz Co.’s top executive, William R. Johnson, described the problem to analysts: "Retailers are reorienting their categories and their stores to force people to shop the perimeter. They’re also adding alcohol and so forth. What’s happening is consumers are walking in with a budget. By the time they get out of the perimeter, their budget is gone."  Pittsburgh Post-Gazette – Read more…​