Shoppers Seek Diet-Based Health Solutions

 In International

Shoppers rate organic, natural and locally grown foods as being equally healthy, according to the 20th annual Shopping For Health report, which is scheduled to be released Tuesday by Food Marketing Institute and Rodale’s Prevention magazine.

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The report, based on a national survey of more 1,400 U.S. grocery shoppers, found that about three-fourths of respondents said they considered organic (77{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}), all-natural (76{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) and local (78{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) products to be healthy, very healthy or extremely healthy.

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“Shoppers continue to have strong perceptions about these foods, while not knowing exactly how they are defined [or if they are defined],” Cary Silvers, director of consumer insights at Prevention magazine, told SN. Supermarket News – Read more…
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