Hillshire CEO turns attention to ‘meat snacks’

 In International

When most food company executives talk about emerging markets, they mean countries such as China and India. For Hillshire Brands CEO Sean Connolly, the exciting untapped market is something different — snack meat.

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Hillshire Brands Co.’s new chief executive is excited about flavored sausages and snacks made with meat as he looks to add "provocative" new items to his company’s lineup of cold cuts and hot dogs.

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New meat products as snack food should be a key driver of sales and profits for the newly independent company, Connolly said, since they can serve more occasions, command higher prices and expand Hillshire’s reach beyond grocery stores. Chicago Tribune – Read more…

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