Consumers Going Traditional For Mother’s Day 2012
“Tradition” is the watchword when it comes to gift-giving for Mom this year, as nine of 10 consumers plan to celebrate Mother’s Day, with total spending estimated to reach nearly $17.2 billion, according to the annual Brand Keys Mother’s Day survey.
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Celebrants intend to spend an average of $163 this year, up 10 percent over 2011. Men, following a long-time pattern, intend to spend more than women, reporting an anticipated average spend of $190. Women anticipate spending $136 on Mom. Progressive Grocer – Read more…
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