P&G, Luxury Marketers Benefit From Male Vanity in China

 In International

Driven by a shift away from tradition toward metrosexual style and individual expression, China’s male skin-care market is worth almost $1 billion in retail sales. That has prompted manufacturers to launch male-specific brands, including Procter & Gamble’s’s Olay Men Solutions, L’Oreal Men Expert, Nivea for Men and Mentholatum, at premium price points.

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China’s market for men’s skin-care products has "exploded" in the past five years, with men adopting a grooming regimen, said Alexander Dony, Procter & Gamble’s’s managing director for male-grooming brands-Greater China. He was speaking on the latest episode of "Thoughtful China," an online marketing-affairs talk show produced in Shanghai. Ad Age – Read more…

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