Nielsen: Most global, socially conscious consumers consult social media when making purchasing decisions
NEW YORK — A new survey from Nielsen is hoping to shed light on the world’s socially conscious consumers, who are those that are willing to pay extra for products and services from companies that implement programs designed to give back to society.
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According to the company’s Global Corporate Citizenship survey — which pooled responses from more than 28,000 Internet users in 56 countries from Aug. 31, 2011 to Sept. 16, 2011 — showed that 46{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of those surveyed are considered global, socially conscious consumers. Among them, nearly two-thirds (63{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) are under 40 years old. Drug Store News – Read more…
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